Mobilizing digitally excluded young women toward career pathways and employment
Mobilizing young women to adopt vocational training—particularly in digital marketing—is one of the core pillars of Grow Academy. This mobilization is essential to enable out-of-school girls and those who are often excluded from such training to access professional opportunities and pathways to personal development.
Mobilizing digitally excluded young women toward career pathways and employment
The Grow Academy Africa mobilization system is built on the use of QR codes integrated into its e-learning platform, which is made available to partner technical and vocational training centers. This technology-driven system is designed to manage and scale mobilization activities, increase enrollment in vocational training programs, and reach a broader audience of young women.
To achieve this objective, Grow Academy Africa partners with a wide range of civil society youth organizations, primary schools, and women’s groups. These partnerships help raise awareness among young women about the digital marketing training opportunities offered by Grow Academy Africa and guide them toward programs that best match their needs and aspirations.
Grow Academy Africa’s mobilization activities are diverse and wide-ranging.
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The “Never Forget Where You Come From” Talks are a series of inspirational conferences led by women entrepreneurs and Grow Academy learners, reaching 200 to 2,000 students each month. These talks showcase inspiring career paths and training programs that drive social change for young women, while also creating opportunities to connect with organizations that recruit talent, support access to entrepreneurial financing, and provide vocational training.
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The “Giving Back Days” are half-day outreach events organized by Grow Academy to present its programs and tools to learners in prospective partner centers. Through these shared experiences, out-of-school young women are introduced to concrete career opportunities available in the field of digital marketing.
Overall, Grow Academy’s mobilization system is a powerful lever for guiding young women toward careers in digital marketing—a fast-growing industry offering strong employment prospects. By providing access to vocational training and equipping young women with the skills needed to succeed, Grow Academy Africa actively contributes to their professional integration and personal development.